This statistic illustrates the share of dark social content sharing via mobile devices of all social sharing in Europe in February 2016, by advertiser category. In February 2016, it was found that dark social sharing via mobile devices accounted for 33 percent of all shares in the style and fashion category.
Share of mobile dark social sharing of all social sharing in Europe in February 2016, by advertiser category
Characteristic
Percentage of shared content
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1. The term Dark Social was coined by Alexis C. Madrigal, tech editor at Atlantic.com, in 2012, to refer to web traffic that comes from outside sources that web analytics are not able to track. 2. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts."
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RadiumOne. (June 1, 2016). Share of mobile dark social sharing of all social sharing in Europe in February 2016, by advertiser category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/686901/share-of-mobile-dark-social-sharing-in-europe-by-advertiser-category/
RadiumOne. "Share of mobile dark social sharing of all social sharing in Europe in February 2016, by advertiser category." Chart. June 1, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/686901/share-of-mobile-dark-social-sharing-in-europe-by-advertiser-category/
RadiumOne. (2016). Share of mobile dark social sharing of all social sharing in Europe in February 2016, by advertiser category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/686901/share-of-mobile-dark-social-sharing-in-europe-by-advertiser-category/
RadiumOne. "Share of Mobile Dark Social Sharing of All Social Sharing in Europe in February 2016, by Advertiser Category." Statista, Statista Inc., 1 Jun 2016, https://www.statista.com/statistics/686901/share-of-mobile-dark-social-sharing-in-europe-by-advertiser-category/
RadiumOne, Share of mobile dark social sharing of all social sharing in Europe in February 2016, by advertiser category Statista, https://www.statista.com/statistics/686901/share-of-mobile-dark-social-sharing-in-europe-by-advertiser-category/ (last visited July 22, 2024)
Share of mobile dark social sharing of all social sharing in Europe in February 2016, by advertiser category [Graph], RadiumOne, June 1, 2016. [Online]. Available: https://www.statista.com/statistics/686901/share-of-mobile-dark-social-sharing-in-europe-by-advertiser-category/
