In 2022, the pharmaceutical industry spent around 5.8 billion U.S. dollars on direct-to-consumer (DTC) advertising on TV in the United States. That accounted for little more than three-quarters of the U.S. pharma sector's total DTC ad expenditure that year. The internet followed with 1.2 billion dollars – slightly more than 15 percent of the segment's investment in DTC ads.
Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States in 2022, by medium
(in million U.S. dollars)
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Medical Marketing & Media. (March 24, 2023). Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States in 2022, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/686893/pharma-ad-spend-usa/
Medical Marketing & Media. "Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States in 2022, by medium (in million U.S. dollars)." Chart. March 24, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/686893/pharma-ad-spend-usa/
Medical Marketing & Media. (2023). Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States in 2022, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/686893/pharma-ad-spend-usa/
Medical Marketing & Media. "Pharmaceutical Industry's Direct-to-consumer (Dtc) Spending on Media in The United States in 2022, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/686893/pharma-ad-spend-usa/
Medical Marketing & Media, Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States in 2022, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/686893/pharma-ad-spend-usa/ (last visited November 21, 2024)
Pharmaceutical industry's direct-to-consumer (DTC) spending on media in the United States in 2022, by medium (in million U.S. dollars) [Graph], Medical Marketing & Media, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/686893/pharma-ad-spend-usa/
