Consumer view of corporate reputation drivers in the U.S. 2017-2018

Published by
Julia Faria,
Oct 30, 2023
The graph shows consumer perspectives on corporate reputation drivers in the United States in 2017 and 2018. It was found that 56 percent of responding U.S. consumers thought that evaluated companies delivered a consistent experience in 2018, down from 69 percent who said the same a year earlier.

Consumer perspectives on corporate reputation drivers in the United States in 2017 and 2018

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Sources

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Release date

April 2018

Region

United States

Survey time period

2017 and 2018

Number of respondents

52,000 ratings

Special properties

among U.S. informed general public who were very or seomewhat familiar with one of the 439 studied companies

Method of interview

Online survey

Supplementary notes

Detailed methodology can be found in the source study, on page 5.

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