This statistic displays the results of a survey on the objectives of big banks using social media in Italy in 2016.
During the survey period, it was found that 81 percent of the respondents reported that using social media reinforced the reputation and image of the bank.
Which are the objectives and the importance related to the social media usage of a large bank?
This question was phrased by the source as follows: "Quali sono gli obiettivi della presenza della banca sui canali social e quale il loro grado di importanza?".
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Associazione bancaria italiana, & KPMG. (March 6, 2017). Which are the objectives and the importance related to the social media usage of a large bank? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/686601/objectives-of-big-banks-using-social-media-in-italy/
Associazione bancaria italiana, und KPMG. "Which are the objectives and the importance related to the social media usage of a large bank? ." Chart. March 6, 2017. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/686601/objectives-of-big-banks-using-social-media-in-italy/
Associazione bancaria italiana, KPMG. (2017). Which are the objectives and the importance related to the social media usage of a large bank? . Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/686601/objectives-of-big-banks-using-social-media-in-italy/
Associazione bancaria italiana, and KPMG. "Which Are The Objectives and The Importance Related to The Social Media Usage of a Large Bank? ." Statista, Statista Inc., 6 Mar 2017, https://www.statista.com/statistics/686601/objectives-of-big-banks-using-social-media-in-italy/
Associazione bancaria italiana & KPMG, Which are the objectives and the importance related to the social media usage of a large bank? Statista, https://www.statista.com/statistics/686601/objectives-of-big-banks-using-social-media-in-italy/ (last visited January 08, 2025)
Which are the objectives and the importance related to the social media usage of a large bank? [Graph], Associazione bancaria italiana, & KPMG, March 6, 2017. [Online]. Available: https://www.statista.com/statistics/686601/objectives-of-big-banks-using-social-media-in-italy/
