This statistic displays the results of a survey on the share of messaging channels used by big banks in Italy in 2016.
During the survey period, it was found that 52 percent of the big banks used Facebook Messenger as messaging channel.
Share of messaging channels used by big banks in Italy in 2016
Characteristic
Share of respondents
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This question was phrased by the source as follows: "Quali canali di messagistica social sono stati utilizzati dalla banca con la clientela attuale e potenziale?".
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Associazione bancaria italiana, & KPMG. (March 6, 2017). Share of messaging channels used by big banks in Italy in 2016 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/686548/messaging-channels-used-by-big-banks-in-italy/
Associazione bancaria italiana, und KPMG. "Share of messaging channels used by big banks in Italy in 2016." Chart. March 6, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/686548/messaging-channels-used-by-big-banks-in-italy/
Associazione bancaria italiana, KPMG. (2017). Share of messaging channels used by big banks in Italy in 2016. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/686548/messaging-channels-used-by-big-banks-in-italy/
Associazione bancaria italiana, and KPMG. "Share of Messaging Channels Used by Big Banks in Italy in 2016." Statista, Statista Inc., 6 Mar 2017, https://www.statista.com/statistics/686548/messaging-channels-used-by-big-banks-in-italy/
Associazione bancaria italiana & KPMG, Share of messaging channels used by big banks in Italy in 2016 Statista, https://www.statista.com/statistics/686548/messaging-channels-used-by-big-banks-in-italy/ (last visited August 24, 2024)
Share of messaging channels used by big banks in Italy in 2016 [Graph], Associazione bancaria italiana, & KPMG, March 6, 2017. [Online]. Available: https://www.statista.com/statistics/686548/messaging-channels-used-by-big-banks-in-italy/