The statistic presents information on The WhiteWave Foods Company's advertising spending in the United States in 2002 and 2015. The company invested 4.2 million U.S. dollars in measured media advertising in 2002.
WhiteWave Foods Company's advertising spending in the United States in 2002 and 2015
(in million U.S. dollars)
* The source states that Danone spent "nearly 81 million" U.S. dollars in 2011. Figure for 2002 comes from an earlier article. The figures present only measured media from WPP's Kantar Media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include include direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Wall Street Journal. (July 7, 2016). WhiteWave Foods Company's advertising spending in the United States in 2002 and 2015 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/686110/whitewave-ad-spend-usa/
Wall Street Journal. "WhiteWave Foods Company's advertising spending in the United States in 2002 and 2015 (in million U.S. dollars)." Chart. July 7, 2016. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/686110/whitewave-ad-spend-usa/
Wall Street Journal. (2016). WhiteWave Foods Company's advertising spending in the United States in 2002 and 2015 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/686110/whitewave-ad-spend-usa/
Wall Street Journal. "Whitewave Foods Company's Advertising Spending in The United States in 2002 and 2015 (in Million U.S. Dollars)." Statista, Statista Inc., 7 Jul 2016, https://www.statista.com/statistics/686110/whitewave-ad-spend-usa/
Wall Street Journal, WhiteWave Foods Company's advertising spending in the United States in 2002 and 2015 (in million U.S. dollars) Statista, https://www.statista.com/statistics/686110/whitewave-ad-spend-usa/ (last visited September 26, 2024)
WhiteWave Foods Company's advertising spending in the United States in 2002 and 2015 (in million U.S. dollars) [Graph], Wall Street Journal, July 7, 2016. [Online]. Available: https://www.statista.com/statistics/686110/whitewave-ad-spend-usa/