In 2023, there were nearly 1.7 million transit displays in the United States, making this format the most common type of out-of-home (OOH) advertising in that country. The category included traditional and digital displays in airports, buses, rails, subways, mobile billboards, taxis, and ride-shares, as well as vehicle wraps. Place-based displays – including ads in arenas, stadiums, cinemas, shopping malls, etc. – ranked second with over 1.4 million displays across the U.S. However, billboards were by far the OOH format with the highest ad revenues in the U.S. that year.
Number of out-of-home (OOH) displays in the United States in 2023, by type
(in 1,000s)
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Number of out-of-home (OOH) displays in the United States in 2023, by type
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Statista calculated the figures based on the source's data.
The billboard category included bulletins, digital billboards, posters, junior posters, and wall murals. The street furniture category included bus shelters, urban street furniture, and digital street furniture. The transit category included airport, digital airport, buses, rail/subway, digital rail/subway/transit, mobile billboards, taxis, digital taxis/rideshare, and vehicle wraps. The place-based category included arenas/stadiums, cinema, digital place-based, interior exterior printed, shopping malls, and digital shopping malls.
Numbers have been rounded.
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J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
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OAAA, & Statista. (May 15, 2024). Number of out-of-home (OOH) displays in the United States in 2023, by type (in 1,000s) [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/686030/number-ooh-displays-usa/?hubs_content=blog.hubspot.com%2525252Fmarketing
OAAA, und Statista. "Number of out-of-home (OOH) displays in the United States in 2023, by type (in 1,000s)." Chart. May 15, 2024. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/686030/number-ooh-displays-usa/?hubs_content=blog.hubspot.com%2525252Fmarketing
OAAA, Statista. (2024). Number of out-of-home (OOH) displays in the United States in 2023, by type (in 1,000s). Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/686030/number-ooh-displays-usa/?hubs_content=blog.hubspot.com%2525252Fmarketing
OAAA, and Statista. "Number of Out-of-home (Ooh) Displays in The United States in 2023, by Type (in 1,000s)." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/686030/number-ooh-displays-usa/?hubs_content=blog.hubspot.com%2525252Fmarketing
OAAA & Statista, Number of out-of-home (OOH) displays in the United States in 2023, by type (in 1,000s) Statista, https://www.statista.com/statistics/686030/number-ooh-displays-usa/?hubs_content=blog.hubspot.com%2525252Fmarketing (last visited April 29, 2025)
Number of out-of-home (OOH) displays in the United States in 2023, by type (in 1,000s) [Graph], OAAA, & Statista, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/686030/number-ooh-displays-usa/?hubs_content=blog.hubspot.com%2525252Fmarketing
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