In 2023, there were nearly 1.7 million transit displays in the United States, making this format the most common type of out-of-home (OOH) advertising in that country. The category included traditional and digital displays in airports, buses, rails, subways, mobile billboards, taxis, and ride-shares, as well as vehicle wraps. Place-based displays – including ads in arenas, stadiums, cinemas, shopping malls, etc. – ranked second with over 1.4 million displays across the U.S. However, billboards were by far the OOH format with the highest ad revenues in the U.S. that year.
Number of out-of-home (OOH) displays in the United States in 2023, by type
(in 1,000s)
Statista calculated the figures based on the source's data.
The billboard category included bulletins, digital billboards, posters, junior posters, and wall murals. The street furniture category included bus shelters, urban street furniture, and digital street furniture. The transit category included airport, digital airport, buses, rail/subway, digital rail/subway/transit, mobile billboards, taxis, digital taxis/rideshare, and vehicle wraps. The place-based category included arenas/stadiums, cinema, digital place-based, interior exterior printed, shopping malls, and digital shopping malls.
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OAAA, & Statista. (May 15, 2024). Number of out-of-home (OOH) displays in the United States in 2023, by type (in 1,000s) [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/686030/number-ooh-displays-usa/
OAAA, und Statista. "Number of out-of-home (OOH) displays in the United States in 2023, by type (in 1,000s)." Chart. May 15, 2024. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/686030/number-ooh-displays-usa/
OAAA, Statista. (2024). Number of out-of-home (OOH) displays in the United States in 2023, by type (in 1,000s). Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/686030/number-ooh-displays-usa/
OAAA, and Statista. "Number of Out-of-home (Ooh) Displays in The United States in 2023, by Type (in 1,000s)." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/686030/number-ooh-displays-usa/
OAAA & Statista, Number of out-of-home (OOH) displays in the United States in 2023, by type (in 1,000s) Statista, https://www.statista.com/statistics/686030/number-ooh-displays-usa/ (last visited November 17, 2024)
Number of out-of-home (OOH) displays in the United States in 2023, by type (in 1,000s) [Graph], OAAA, & Statista, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/686030/number-ooh-displays-usa/
