Alibaba: ad spend FY 2014-2024

Published by
Xin Ou,
Jul 23, 2024

The statistic shows the advertising and promotional expenses of the Alibaba Group from fiscal year 2014 to 2024. In the fiscal year ending March 31, 2024, Chinese e-commerce corporation Alibaba invested approximately 88.22 billion yuan in advertising and promotional activities.

Advertising and promotional expenses of Alibaba Group from FY 2014 to 2024 (in billion yuan)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

May 2024

Region

Worldwide

Survey time period

FY 2014 to 2023

Special properties

fiscal year ending March 31

Supplementary notes

Figures have been rounded.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of July 2024).

Open this statistic in...
French
Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Alibaba Group "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Alibaba Group

Benchmark

5

Financial performance

8

E-commerce services

8

Cloud services

4

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Alibaba GroupE-Commerce in ChinaRetail industry in ChinaInternet usage in ChinaDigital payments in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.