Alibaba: ad spend FY 2014-2024

Published by
Yihan Ma,
Dec 20, 2024

The statistic shows the advertising and promotional expenses of the Alibaba Group from fiscal year 2014 to 2024. In the fiscal year ending March 31, 2024, Chinese e-commerce corporation Alibaba invested approximately 88.22 billion yuan in advertising and promotional activities.

Advertising and promotional expenses of Alibaba Group from FY 2014 to 2024 (in billion yuan)

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Release date

May 2024

Region

Worldwide

Survey time period

FY 2014 to 2023

Special properties

fiscal year ending March 31

Supplementary notes

Figures have been rounded.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of July 2024).

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