Nike's marketing expenses worldwide from 2014 to 2024

As one of the largest and most recognizable sports brands on the planet, it comes to no surprise that Nike invests significant sums into its promotional campaigns each year. In the 2024 financial year alone, Nike's advertising and promotion costs exceeded four billion U.S. dollars. That same year, the company generated over 51 billion U.S. dollars in global revenue.

Just Do It

Nike is the world's leading apparel brand. The company is one of the most prominent producers of apparel and footwear and the company's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018.

Nike's fame and reception

As a result of Nike's campaigns and investment in marketing, there are few people who are unaware of the brand's existence. In 2023, about 95 percent of online shoppers buying sports and outdoor goods in the United States said they knew what Nike was. Moreover, some 60 percent of these respondents said they liked the brand, with a considerable share also stating that they used and will continue to use Nike products.