Market share of leading sports betting operators in Italy 2023

In August 2024, Lottomatica was the leading company for online and retail sports betting in Italy, accounting for roughly 34 percent of the market's total gross gaming revenue (GGR). That month, Sisal and Snai followed behind, each holding a market share of around 14 percent, 

Bets from the Boot: the Italian cities with the highest GGR

From January to August 2024, Naples was the Italian city with the highest gross gaming revenue from virtual sports betting, ahead of Rome and Milan. Over that period, that market's GGR in Naples amounted to nearly 50 million euros. The same three cities also reported the highest GGR from sports bets placed in betting agencies from January to August 2024. 

Soccer betting in Italy

Soccer betting is the most profitable segment of sports betting in Italy, with soccer wagers amounting to nearly 15 billion euros in 2023. That year, Serie A was the soccer league that generated the most significant income. Overall, the amount wagered on Serie A soccer games totaled almost three billion euros.