This timeline shows marketing services spending in North America in 2015 and 2016, as well as a forecast thereof for 2017 and 2018, broken down by category. According to the projection, PR spending would increase to 4.4 billion U.S. dollars by the end of 2018.
Marketing services spending in North America from 2015 to 2018, by category
(in billion U.S. dollars)
Characteristic
Direct
Sponsorship
Data investment management
Public relations
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GroupM. (December 4, 2017). Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/685355/marketing-spending-category-na/
GroupM. "Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars)." Chart. December 4, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/685355/marketing-spending-category-na/
GroupM. (2017). Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/685355/marketing-spending-category-na/
GroupM. "Marketing Services Spending in North America from 2015 to 2018, by Category (in Billion U.S. Dollars)." Statista, Statista Inc., 4 Dec 2017, https://www.statista.com/statistics/685355/marketing-spending-category-na/
GroupM, Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars) Statista, https://www.statista.com/statistics/685355/marketing-spending-category-na/ (last visited July 22, 2024)
Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars) [Graph], GroupM, December 4, 2017. [Online]. Available: https://www.statista.com/statistics/685355/marketing-spending-category-na/