This timeline shows marketing services spending in North America in 2015 and 2016, as well as a forecast thereof for 2017 and 2018, broken down by category. According to the projection, PR spending would increase to 4.4 billion U.S. dollars by the end of 2018.
Marketing services spending in North America from 2015 to 2018, by category
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GroupM. (December 4, 2017). Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/685355/marketing-spending-category-na/
GroupM. "Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars)." Chart. December 4, 2017. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/685355/marketing-spending-category-na/
GroupM. (2017). Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/685355/marketing-spending-category-na/
GroupM. "Marketing Services Spending in North America from 2015 to 2018, by Category (in Billion U.S. Dollars)." Statista, Statista Inc., 4 Dec 2017, https://www.statista.com/statistics/685355/marketing-spending-category-na/
GroupM, Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars) Statista, https://www.statista.com/statistics/685355/marketing-spending-category-na/ (last visited December 30, 2024)
Marketing services spending in North America from 2015 to 2018, by category (in billion U.S. dollars) [Graph], GroupM, December 4, 2017. [Online]. Available: https://www.statista.com/statistics/685355/marketing-spending-category-na/