Share of trips influenced by Tripadvisor worldwide 2014, by region

Share of trips influenced by Tripadvisor worldwide in 2014, by region

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Release date

April 2016

Region

Worldwide

Survey time period

2014

Supplementary notes

Influence is determined as trips involving anyone who has accessed Tripadvisor to research a destination or specific hotel or restaurant. Some of these people may leave Tripadvisor to go to a booking site and immediately book travel, while others may have previous choices confirmed. Not all of these people can be claimed to represent additional, ‘generated’ travel.

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