South Africa: digital population as of January 2024

As of January 2024, there were 45.34 million active internet users in South Africa. According to the same report, close to 26 million internet users in the country used social media, around 42.8 percent of the total population. 

The future of internet usage in South Africa: projected growth and mobile dominance

South Africa's digital population grew significantly during the last decade. In 2023, almost 44 million people were connected to the internet, up from around 25 million in 2013. Furthermore, the majority of the South African population, specifically 78.7 percent, utilized mobile devices to access the internet in 2022. This proportion will increase to over 90 percent by 2027. Additionally, the number of mobile internet users in South Africa was almost 47.8 million in 2022.

Social media usage in South Africa: popularity and demographics

The country's most popular social media platform during the third quarter of 2022 was Meta’s instant messaging application WhatsApp. Facebook and Instagram ranked second and third among South African internet users. Moreover, a closer look into the demographics of social media users in the country reveals that people between the ages of 25 to 34 years made up the highest share of users in South Africa.