Use of attribution to measure marketing effectiveness in the U.S. 2016

Published by Statista Research Department, Jun 15, 2016
The statistic shows information on the use of attribution to measure marketing effectiveness in the United States as of February 2016. During a survey, 34 percent of responding marketers stated that they used attribution to measure marketing effectiveness.

Does your organization use attribution to measure marketing effectiveness?

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Release date

June 2016

Region

United States

Survey time period

July 2015 to February 2016

Number of respondents

265 marketers

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Overview

7

Mobile

5

Social

7

Artificial intelligence

6

Diversity, equity, and inclusion

5

CMOs

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Challenges

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Topics

Marketing in the United StatesTrade show and event marketingMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Virtual event marketing
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