Approaches to allocating offline media spend in the U.S. 2016

Published by Statista Research Department, Jun 15, 2016
The statistic shows data on marketing organisations' approach to allocating offline media spend in the Unites States as of February 2016. During a survey, 56 percent of respondents stated that it depended on campaign specific objectives.

Which factors best describe your organization’s approach to allocating offline media spend?

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Release date

June 2016

Region

United States

Survey time period

July 2015 to February 2016

Number of respondents

265 marketers

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Overview

7

Mobile

5

Social

7

Artificial intelligence

6

Diversity, equity, and inclusion

5

CMOs

4

Challenges

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Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
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