Customer reasons to buy groceries outside the supermarket in the Netherlands 2023

Published by
Koen van Gelder,
Aug 28, 2024

According to a survey conducted in mid-2023, around 45 percent of consumers in the Netherlands were inclined to buy groceries in outlets that are not grocery stores, due to cost and quality considerations. Nearly a quarter of Dutch shoppers said they do it to support small and local businesses.

70 percent of consumers said they sometimes buy groceries in elsewhere (e.g., specialty stores or traditional markets).

Leading reasons to buy groceries in stores that are not grocery stores consumers in the Netherlands in 2023

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Sources

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Release date

September 2022

Region

Netherlands

Survey time period

May 30 to June 8, 2023

Number of respondents

2,345 respondents

Age group

18 years and older

Special properties

Dutch consumers

Method of interview

Panel survey

Supplementary notes

The question was originally phrased in the source as follows: "Waarom koopt u deze levensmiddelen niet in de (web)-supermarkt maar bij een andere winkel? (meerdere antwoorden mogelijk)''

Multiple answers possible.

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