This statistic shows how much time customers of different on-demand television providers spent watching TV on-demand every week in the United Kingdom (UK) in January 2017. In the period of consideration, 68 percent of BBC iPlayer customers stated to watch under 10 hours of on-demand video per week.
Share of respondents who watched on-demand television in the United Kingdom (UK) in January 2017, by viewing time per week and provider
Characteristic
Under 10 hours
10-20 hours
More than 20 hours
Amazon Prime Video
57%
29%
8%
Netflix
60%
26%
8%
iPlayer
68%
19%
7%
Created with Highcharts 7.2.2Share of respondents57%57%60%60%68%68%29%29%26%26%19%19%8%8%8%8%7%7%Under 10 hours10-20 hoursMore than 20 hoursAmazon Prime VideoNetflixiPlayer
0%20%40%60%80%
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YouGov. (January 31, 2017). Share of respondents who watched on-demand television in the United Kingdom (UK) in January 2017, by viewing time per week and provider [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/684710/on-demand-tv-viewing-time-by-provider-in-the-uk/
YouGov. "Share of respondents who watched on-demand television in the United Kingdom (UK) in January 2017, by viewing time per week and provider." Chart. January 31, 2017. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/684710/on-demand-tv-viewing-time-by-provider-in-the-uk/
YouGov. (2017). Share of respondents who watched on-demand television in the United Kingdom (UK) in January 2017, by viewing time per week and provider. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/684710/on-demand-tv-viewing-time-by-provider-in-the-uk/
YouGov. "Share of Respondents Who Watched On-demand Television in The United Kingdom (Uk) in January 2017, by Viewing Time per Week and Provider." Statista, Statista Inc., 31 Jan 2017, https://www.statista.com/statistics/684710/on-demand-tv-viewing-time-by-provider-in-the-uk/
YouGov, Share of respondents who watched on-demand television in the United Kingdom (UK) in January 2017, by viewing time per week and provider Statista, https://www.statista.com/statistics/684710/on-demand-tv-viewing-time-by-provider-in-the-uk/ (last visited April 28, 2025)
Share of respondents who watched on-demand television in the United Kingdom (UK) in January 2017, by viewing time per week and provider [Graph], YouGov, January 31, 2017. [Online]. Available: https://www.statista.com/statistics/684710/on-demand-tv-viewing-time-by-provider-in-the-uk/
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