Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel

How does your organization use its media budget for the following channels?

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Release date

June 2016

Region

United States

Survey time period

July 2015 to February 2016

Number of respondents

265 marketers

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Statistics on " Marketing in the United States "

Other statistics that may interest you Marketing in the United States

Overview

7

Mobile

5

Social

7

Artificial intelligence

6

Diversity, equity, and inclusion

5

CMOs

4

Challenges

6

Further related statistics

9
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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