Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel

Published by Statista Research Department, Jun 15, 2016
The statistic shows how organisations in Asia used their media budgets for specific channels as of February 2016. During a survey, 33 percent of respondents stated that their e-mail spending was directed towards direct response advertising.

How does your organization use its media budget for the following channels?

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Release date

June 2016

Region

United States

Survey time period

July 2015 to February 2016

Number of respondents

265 marketers

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Overview

7

Mobile

5

Social

7

Artificial intelligence

6

Diversity, equity, and inclusion

5

CMOs

4

Challenges

6

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Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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