Benefits of data quality investments worldwide 2016

Published by
J. G. Navarro,
Jan 6, 2023
The graph shows data on the benefits of data quality investments worldwide as of November 2016. During a survey, 85 percent of respondents stated that data quality investments caused improvements in timely and personalized customer communications.

Benefits of data quality investments worldwide in 2016

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Sources

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Release date

February 2017

Region

Worldwide

Survey time period

November 2016

Number of respondents

>1,400

Supplementary notes

The survey was carried out among "more than 1,400" professionals from eight countries with "[a] variety of roles from all areas of the organization", including " information technology, data management, marketing, customer service, sales, operations, and more." The source does not provide information on the type of survey used.

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Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
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