Maintenance of high-quality customer data by businesses U.S. 2017

Published by Statista Research Department, Dec 10, 2024
The graph shows the reasons why businesses maintained high-quality customer data in the United States as of November 2017. During the survey, 52 percent of respondents stated that the maintenance of such data increased efficiency.

Reasons why businesses maintained high-quality customer data in the United States as of November 2017

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Sources

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Release date

February 2018

Region

United States

Survey time period

November 2017

Number of respondents

1,400*

Supplementary notes

The survey was carried out among "more than 1,400" professionals from eight countries with "[a] variety of roles from all areas of the organization", including " information technology, data management, marketing, customer service, sales, operations, and more." A separate number of respondents for the United States only is not provided. The source does not provide information on the type of survey used.

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$0 USD
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For teams of up to 5 people
$959 USD
per month, billed annually 1
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