Video streaming service subscribers India 2024

Published by
Tanushree Basuroy,
Sep 5, 2024

As per the results of a survey by Rakuten Insight on video streaming services in 2024, over 70 percent of the respondents were subscribed to a video streaming service. On the other hand, the remaining respondents had not subscribed to any video streaming service in the measured time period.

Share of consumers subscribed to any video streaming service in India as of June 2024

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Release date

September 2024

Region

India

Survey time period

13 to 30 June, 2024

Number of respondents

22,444 respondents

Age group

16 years and older

Special properties

Female respondents: 9,594; male respondents: 12,850.

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Do you subscribe to any video-on-demand or video streaming service providers? (e.g. Netflix, PrimeVideo, Tencent Video, etc)"

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