Share of respondents with integrated digital/traditional marketing channels NL 2016

How do you manage your digital and traditional channels?

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Source

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Release date

January 2017

Region

Netherlands

Survey time period

2016

Number of respondents

22 respondents

Special properties

top marketers

Method of interview

Face-to-face interview

Supplementary notes

The source does not mention the specific date of survey.

The source notes: "TV is added up to traditional media in the current metrics. Marketers do expect TV to be seen as a digital channel in the near future."

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Overview

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Effectiveness

4

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