This statistic shows the outcome of a survey question concerning the ways in which integrated digital and traditional marketing are managed in the Netherlands in 2016. During the surveyed period, the respondents indicated with roughly 50 percent that their digital and traditional channels were fully integrated.
How do you manage your digital and traditional channels?
The source does not mention the specific date of survey.
The source notes: "TV is added up to traditional media in the current metrics. Marketers do expect TV to be seen as a digital channel in the near
future."
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IAB (U.S.). (January 25, 2017). How do you manage your digital and traditional channels? [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/684051/share-of-respondents-with-integrated-digital-traditional-marketing-channels-nl/
IAB (U.S.). "How do you manage your digital and traditional channels?." Chart. January 25, 2017. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/684051/share-of-respondents-with-integrated-digital-traditional-marketing-channels-nl/
IAB (U.S.). (2017). How do you manage your digital and traditional channels?. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/684051/share-of-respondents-with-integrated-digital-traditional-marketing-channels-nl/
IAB (U.S.). "How Do You Manage Your Digital and Traditional Channels?." Statista, Statista Inc., 25 Jan 2017, https://www.statista.com/statistics/684051/share-of-respondents-with-integrated-digital-traditional-marketing-channels-nl/
IAB (U.S.), How do you manage your digital and traditional channels? Statista, https://www.statista.com/statistics/684051/share-of-respondents-with-integrated-digital-traditional-marketing-channels-nl/ (last visited December 18, 2024)
How do you manage your digital and traditional channels? [Graph], IAB (U.S.), January 25, 2017. [Online]. Available: https://www.statista.com/statistics/684051/share-of-respondents-with-integrated-digital-traditional-marketing-channels-nl/
