Share of respondents with integrated digital/traditional marketing channels NL 2016

Published by Statista Research Department, Dec 10, 2024
This statistic shows the outcome of a survey question concerning the ways in which integrated digital and traditional marketing are managed in the Netherlands in 2016. During the surveyed period, the respondents indicated with roughly 50 percent that their digital and traditional channels were fully integrated.

How do you manage your digital and traditional channels?

CharacteristicShare of respondents
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Showing entries 1 to 3 (3 entries in total)
Statistic: How do you manage your digital and traditional channels?

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Source

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Release date

January 2017

Region

Netherlands

Survey time period

2016

Number of respondents

22 respondents

Special properties

top marketers

Method of interview

Face-to-face interview

Supplementary notes

The source does not mention the specific date of survey.

The source notes: "TV is added up to traditional media in the current metrics. Marketers do expect TV to be seen as a digital channel in the near future."

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Marketers' insights

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Effectiveness

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