Amount wagered in the retail gambling market in Italy 2019-2022, by region

In 2022, Lombardy was the Italian region with the highest amount wagered in the gambling market, at over 12 billion euros. While the value of wagers in this region experienced a sharp annual increase, it remained below the figure reported in 2019, the year before the coronavirus (COVID-19) pandemic. Campania and Lazio followed in the ranking in 2022.

The gambling market in Lombardy, Campania, and Lazio

Lombardy, Campania, and Lazio were also the regions with the highest number of stores selling lottery games in Italy in 2022. Meanwhile, Naples (in Campania), Rome (in Lazio), and Milan (in Lombardy) were the Italian cities with the highest gross gaming revenue (GGR) from sports bets placed in agencies from January to October 2023.

Has the gambling market in Italy recovered from the impact of COVID-19?

The total amount wagered in the gambling market in Italy grew significantly in 2022 over the previous year, peaking at 136 billion euros. Similarly, the total win amount and the gross gaming revenue of the Italian gambling market, including both the retail and online segments, also surpassed pre-pandemic levels.