Most valuable mobile app feature for small U.S. companies 2018

Published by Laura Ceci, Aug 25, 2023
This statistic ranks the most valuable mobile business app features according to small businesses in the United States as of February 2018. During a survey of small businesses, it was found that 12 percent of companies regarded customer loyalty features as the most valuable aspect of their mobile app.

What's the most valuable feature of your company's mobile app?

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Release date

February 2018

Region

United States

Survey time period

February 2018

Number of respondents

total survey n=351; businesses with mobile app n=145

Special properties

small business owners and managers

Supplementary notes

The small businesses surveyed have between 1 and 500 employees, with 55% indicating that they have 10 or fewer employees. More than half (57%) reported annual revenue of less than $1 million.

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