The statistic shows information on the value of data-related functions for customer experience optimization worldwide as of November 2016. During the survey, 74 percent of the respondents stated they considered customer journey mapping/analysis a highly valuable function, while one percent of the respondents did not consider it valuable at all.
Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Econsultancy, & IBM. (December 8, 2016). Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/683357/data-related-functions-customer-experience-usa/
Econsultancy, und IBM. "Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016." Chart. December 8, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/683357/data-related-functions-customer-experience-usa/
Econsultancy, IBM. (2016). Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/683357/data-related-functions-customer-experience-usa/
Econsultancy, and IBM. "Perceived Value of Data-related Functions for Customer Experience Optimization According to Marketing Professionals Worldwide as of November 2016." Statista, Statista Inc., 8 Dec 2016, https://www.statista.com/statistics/683357/data-related-functions-customer-experience-usa/
Econsultancy & IBM, Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016 Statista, https://www.statista.com/statistics/683357/data-related-functions-customer-experience-usa/ (last visited December 22, 2024)
Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016 [Graph], Econsultancy, & IBM, December 8, 2016. [Online]. Available: https://www.statista.com/statistics/683357/data-related-functions-customer-experience-usa/
