Data-related functions used in marketing worldwide 2016

Published by Statista Research Department, Dec 8, 2016
The statistic shows information on data-related functions practiced by marketing organizations worldwide as of November 2016. During the survey, 72 percent of companies stated that they practiced audience segmentation.

Leading data-related functions used by marketing professionals worldwide as of November 2016

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Sources

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Release date

December 2016

Region

Worldwide

Survey time period

October and November 2016

Number of respondents

806 client-side (in-house) marketers

Method of interview

Online survey

Supplementary notes

Question: Which of these data-related functions does your organization practice?

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Overview

6

Artificial intelligence (AI)

8

Third-party cookies

8

Customer data platforms (CDPs)

6

Data protection & breaches

8

Customer perception

8

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Marketing technologyContent marketingMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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