During a survey carried out among owners and directors of small and medium-sized enterprises in selected European countries, 60 percent of respondents from France stated their 2021 marketing budgets decreased in comparison to their 2020 budgets; 14 percent said the budgets increased.
Change in marketing budgets of SMEs in selected countries in Western Europe in 2021
among owners or directors of small and medium-sized enterprises (SMEs) from Belgium, France, Germany, the Netherlands and Spain
Method of interview
Online survey
Supplementary notes
Original question: "How did COVID-19 impact your marketing budget 2021?"
An SME is defined as a company with fewer than 250 employees and a maximum of 50 million euros annual revenue.
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Sortlist. (January 27, 2021). Change in marketing budgets of SMEs in selected countries in Western Europe in 2021 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/683116/marketing-budget-change-in-europe/
Sortlist. "Change in marketing budgets of SMEs in selected countries in Western Europe in 2021." Chart. January 27, 2021. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/683116/marketing-budget-change-in-europe/
Sortlist. (2021). Change in marketing budgets of SMEs in selected countries in Western Europe in 2021. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/683116/marketing-budget-change-in-europe/
Sortlist. "Change in Marketing Budgets of Smes in Selected Countries in Western Europe in 2021." Statista, Statista Inc., 27 Jan 2021, https://www.statista.com/statistics/683116/marketing-budget-change-in-europe/
Sortlist, Change in marketing budgets of SMEs in selected countries in Western Europe in 2021 Statista, https://www.statista.com/statistics/683116/marketing-budget-change-in-europe/ (last visited September 26, 2024)
Change in marketing budgets of SMEs in selected countries in Western Europe in 2021 [Graph], Sortlist, January 27, 2021. [Online]. Available: https://www.statista.com/statistics/683116/marketing-budget-change-in-europe/