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Brands' presence on Snapchat in Italy 2016
Snapchat are some of the most popular social media among Italians.
In 2016, 31 percent of Italian social media users following brands on Snapchat found out that the brands were represented with a Snapchat account via other social media . About 14 percent discovered the brands on Snapchat due to advices from bloggers. Facebook, YouTube and