This statistic shows a ranking of the leading brands among women aged between 18 and 34 years in the United Kingdom (UK) based on impression score in the year leading up to January 2017. Swedish furniture retailer Ikea ranked first with an impression score of 57, followed by Ben and Jerry's and Boots.
Leading brands among Millennial women aged 18 to 34 ranked by impression score in the United Kingdom (UK) in 2017
* YouGov impression score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
This question was phrased by the source as follows: "Which of the following brands do you have a favourable impression of?"
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YouGov. (March 3, 2017). Leading brands among Millennial women aged 18 to 34 ranked by impression score in the United Kingdom (UK) in 2017 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/682883/top-uk-brands-among-millennial-women-by-impression-score/
YouGov. "Leading brands among Millennial women aged 18 to 34 ranked by impression score in the United Kingdom (UK) in 2017." Chart. March 3, 2017. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/682883/top-uk-brands-among-millennial-women-by-impression-score/
YouGov. (2017). Leading brands among Millennial women aged 18 to 34 ranked by impression score in the United Kingdom (UK) in 2017. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/682883/top-uk-brands-among-millennial-women-by-impression-score/
YouGov. "Leading Brands among Millennial Women Aged 18 to 34 Ranked by Impression Score in The United Kingdom (Uk) in 2017." Statista, Statista Inc., 3 Mar 2017, https://www.statista.com/statistics/682883/top-uk-brands-among-millennial-women-by-impression-score/
YouGov, Leading brands among Millennial women aged 18 to 34 ranked by impression score in the United Kingdom (UK) in 2017 Statista, https://www.statista.com/statistics/682883/top-uk-brands-among-millennial-women-by-impression-score/ (last visited December 23, 2024)
Leading brands among Millennial women aged 18 to 34 ranked by impression score in the United Kingdom (UK) in 2017 [Graph], YouGov, March 3, 2017. [Online]. Available: https://www.statista.com/statistics/682883/top-uk-brands-among-millennial-women-by-impression-score/
