This statistic shows a ranking of the leading brands among women in the United Kingdom (UK) based on impression score in the year leading up to January 2017. Marks & Spencer ranked first with an impression score of 58, followed by John Lewis and Heinz.
Leading brands among women ranked by impression score in the United Kingdom (UK) in 2017
* YouGov impression score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
This question was phrased by the source as follows: "Which of the following brands do you have a favourable impression of?"
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YouGov. (March 3, 2017). Leading brands among women ranked by impression score in the United Kingdom (UK) in 2017 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/682874/top-uk-brands-among-women-by-impression-score/
YouGov. "Leading brands among women ranked by impression score in the United Kingdom (UK) in 2017." Chart. March 3, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/682874/top-uk-brands-among-women-by-impression-score/
YouGov. (2017). Leading brands among women ranked by impression score in the United Kingdom (UK) in 2017. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/682874/top-uk-brands-among-women-by-impression-score/
YouGov. "Leading Brands among Women Ranked by Impression Score in The United Kingdom (Uk) in 2017." Statista, Statista Inc., 3 Mar 2017, https://www.statista.com/statistics/682874/top-uk-brands-among-women-by-impression-score/
YouGov, Leading brands among women ranked by impression score in the United Kingdom (UK) in 2017 Statista, https://www.statista.com/statistics/682874/top-uk-brands-among-women-by-impression-score/ (last visited August 24, 2024)
Leading brands among women ranked by impression score in the United Kingdom (UK) in 2017 [Graph], YouGov, March 3, 2017. [Online]. Available: https://www.statista.com/statistics/682874/top-uk-brands-among-women-by-impression-score/
