Online GMV share in Brazil 2024, by category

Published by
Stephanie Chevalier,
Sep 17, 2024

In the first half of 2024, the home appliances sector accounted for almost 40 percent of the Gross Merchandise Volume (GMV) in Brazil. Health was the second most important e-commerce category based on GMV share, with about 20 percent, not considering the other categories. Based on the number of orders, fragrances and cosmetics was the best-selling segment.

Distribution of online Gross Merchandise Volume (GMV) in Brazil in the 1st half 2024, by category

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Release date

August 2024

Region

Brazil

Survey time period

H1 2024

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Overview

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Categories

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