Online GMV share in Brazil 2024, by category

Published by
Stephanie Chevalier,
Sep 17, 2024

In the first half of 2024, the home appliances sector accounted for almost 40 percent of the Gross Merchandise Volume (GMV) in Brazil. Health was the second most important e-commerce category based on GMV share, with about 20 percent, not considering the other categories. Based on the number of orders, fragrances and cosmetics was the best-selling segment.

Distribution of online Gross Merchandise Volume (GMV) in Brazil in the 1st half 2024, by category

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

August 2024

Region

Brazil

Survey time period

H1 2024

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce in Brazil "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce in Brazil

Overview

7

Categories

6

Retailers & marketplaces

8

Consumption

8

Online shopping holidays

7

Further related statistics

16

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in BrazilDigital retail media advertising in BrazilE-commerce in Latin AmericaInfluencer marketing in BrazilOnline food delivery in Brazil
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.