Reasons for adblock use worldwide 2016

Published by Statista Research Department, Jan 10, 2023
The graph shows data on reasons for using adblocking software worldwide in the fourth quarter of 2016. During a survey, 44 percent of respondents stated they found online ads intrusive.

What are your main reasons for blocking ads while you use the internet?

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Sources

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Release date

February 2017

Region

Worldwide

Survey time period

Q4 2016

Number of respondents

25,908 ad block users

Age group

16-64 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Please could you tell us your main reasons for blocking ads while you use the internet?"

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Overview

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Consumer approach to data privacy

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User actions toward online data protection

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Privacy actions by user demographic

8

Online harassment

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Awareness of data privacy rights

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