Samsung Electronics' TV global market share 2016-2023

In 2023, Samsung Electronics held a 30.1 percent share of televisions sold in the global market. Figures increased slightly from the previous year, when the share stood at 29.7 percent. The company had seen a steady yearly increase in its global TV market share from 2017 to 2020.

Television ownership in South Korea

Televisions are a well-established household good in South Korea. On average, the number of TVs owned per household has long exceeded one device. Results of a nationwide survey showed that the ownership rate of TVs was about 97 percent in 2022, with the capital city Seoul being the only outlier compared to other provinces.

Declining television viewership

Despite the high penetration rate of televisions in the country, traditional TV broadcasters are struggling. Viewership rates of terrestrial and pay TV channels have suffered downward trends in recent years, with consumers spending less and less time watching such broadcasts. Instead, the online video market in South Korea has risen in popularity, highlighting a significant shift in the industry.