During a study analyzing the marketing technology landscape worldwide, it was found that 38 percent of responding brand marketers were already using IoT or connected devices as part of their marketing stack in 2019, while 36 percent said they were not planning to use those tools at all.
Level of adoption of emerging marketing technologies worldwide as of 2019
Martech was defined as "a tool that is used to assist with marketing workflows; customer acquisition and retention; brand communications; content and social; or data and analytics'."
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BDO. (October 14, 2019). Level of adoption of emerging marketing technologies worldwide as of 2019 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/681293/marketing-technologies/
BDO. "Level of adoption of emerging marketing technologies worldwide as of 2019." Chart. October 14, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/681293/marketing-technologies/
BDO. (2019). Level of adoption of emerging marketing technologies worldwide as of 2019. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/681293/marketing-technologies/
BDO. "Level of Adoption of Emerging Marketing Technologies Worldwide as of 2019." Statista, Statista Inc., 14 Oct 2019, https://www.statista.com/statistics/681293/marketing-technologies/
BDO, Level of adoption of emerging marketing technologies worldwide as of 2019 Statista, https://www.statista.com/statistics/681293/marketing-technologies/ (last visited November 22, 2024)
Level of adoption of emerging marketing technologies worldwide as of 2019 [Graph], BDO, October 14, 2019. [Online]. Available: https://www.statista.com/statistics/681293/marketing-technologies/
