During a study analyzing the marketing technology landscape worldwide, it was found that 38 percent of responding brand marketers were already using IoT or connected devices as part of their marketing stack in 2019, while 36 percent said they were not planning to use those tools at all.
Level of adoption of emerging marketing technologies worldwide as of 2019
Characteristic
Use now
Plan to use in the next 12 months
No plans to use
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Martech was defined as "a tool that is used to assist with marketing workflows; customer acquisition and retention; brand communications; content and social; or data and analytics'."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BDO. (October 14, 2019). Level of adoption of emerging marketing technologies worldwide as of 2019 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/681293/marketing-technologies/
BDO. "Level of adoption of emerging marketing technologies worldwide as of 2019." Chart. October 14, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/681293/marketing-technologies/
BDO. (2019). Level of adoption of emerging marketing technologies worldwide as of 2019. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/681293/marketing-technologies/
BDO. "Level of Adoption of Emerging Marketing Technologies Worldwide as of 2019." Statista, Statista Inc., 14 Oct 2019, https://www.statista.com/statistics/681293/marketing-technologies/
BDO, Level of adoption of emerging marketing technologies worldwide as of 2019 Statista, https://www.statista.com/statistics/681293/marketing-technologies/ (last visited August 25, 2024)
Level of adoption of emerging marketing technologies worldwide as of 2019 [Graph], BDO, October 14, 2019. [Online]. Available: https://www.statista.com/statistics/681293/marketing-technologies/