This statistic displays the willingness to share personal data in exchange for benefits or rewards in Germany in 2016, by age group. In 2016, it was found that 18 percent of responding individuals aged between 20 and 29 years reported that they were willing to share their personal information in exchange for benefits.
Willingness to share personal data in exchange for benefits or rewards in Germany in 2016, by age group
the data have been weighted to reflect the demographic composition of the online population age 15+ in each market.
Method of interview
Online survey
Supplementary notes
The original survey question was phrased as follows:
"Here are some general statements about attitudes towards technology and
information needs. Please specify a number from 1 to 7 for each statement,
where “1” means you don’t agree at all, and “7” means that you agree completely.
“I am willing to share my personal data (health, financial, driving records,
energy use, etc.) in exchange for benefits or rewards like lower costs or
personalized service”"
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GfK. (January 31, 2017). Willingness to share personal data in exchange for benefits or rewards in Germany in 2016, by age group [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/681133/germany-willingness-to-share-personal-information-in-exchange-for-benefits/
GfK. "Willingness to share personal data in exchange for benefits or rewards in Germany in 2016, by age group." Chart. January 31, 2017. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/681133/germany-willingness-to-share-personal-information-in-exchange-for-benefits/
GfK. (2017). Willingness to share personal data in exchange for benefits or rewards in Germany in 2016, by age group. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/681133/germany-willingness-to-share-personal-information-in-exchange-for-benefits/
GfK. "Willingness to Share Personal Data in Exchange for Benefits or Rewards in Germany in 2016, by Age Group." Statista, Statista Inc., 31 Jan 2017, https://www.statista.com/statistics/681133/germany-willingness-to-share-personal-information-in-exchange-for-benefits/
GfK, Willingness to share personal data in exchange for benefits or rewards in Germany in 2016, by age group Statista, https://www.statista.com/statistics/681133/germany-willingness-to-share-personal-information-in-exchange-for-benefits/ (last visited December 20, 2024)
Willingness to share personal data in exchange for benefits or rewards in Germany in 2016, by age group [Graph], GfK, January 31, 2017. [Online]. Available: https://www.statista.com/statistics/681133/germany-willingness-to-share-personal-information-in-exchange-for-benefits/
