Influencers' earnings from brand partnerships in France 2017-2020

Published by
Valentina Dencheva,
May 22, 2024
This graph displays the average earnings of French influencers on social media coming from partnerships with a brand, according to a survey from October to November 2020. It appears that 27 percent of the respondents stated earning on average 200 to 500 euros or less per partnership, which is a declining value since 2019.

Influencers' average earnings from brand partnerships in France between 2017 and 2020

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Source

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Release date

December 2020

Region

France

Survey time period

January 2017; January 2018; December 6-19, 2019, October 23 to November 8, 2020

Number of respondents

1,423 respondents

Age group

12-60 years

Special properties

French influencers

Supplementary notes

The question was phrased by the source as follows: "Quelle est la rémunération moyenne d'une collaboration avec une marque ?"

The source does not specify the age of respondents. The methodology data applies to the 2021 study.

The 2017 study was conducted in January 2017, the 2018 study in January 2018 and the 2020 study in December 2019. Figures for years 2017 and 2018 were previously published by the source.

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