This statistic shows the percentage of new car buyers who would be willing to pay a subscription fee for car-related connected services. The majority of people interviewed would not be willing to pay for these services in their car through a subscription.
Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model"
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Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model"
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McKinsey & Company. (September 22, 2014). Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model" [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
McKinsey & Company. "Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model"." Chart. September 22, 2014. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
McKinsey & Company. (2014). Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model". Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
McKinsey & Company. "Percentage of New Car Buyers Who (Strongly) Agree with The Statement: "I Am Willing to Pay for Connected Services in My Car in a Subscription-based Model"." Statista, Statista Inc., 22 Sep 2014, https://www.statista.com/statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
McKinsey & Company, Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model" Statista, https://www.statista.com/statistics/680037/willingness-to-pay-car-related-connected-services-subscription/ (last visited March 17, 2025)
Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model" [Graph], McKinsey & Company, September 22, 2014. [Online]. Available: https://www.statista.com/statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
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