This statistic shows the percentage of new car buyers who would be willing to pay a subscription fee for car-related connected services. The majority of people interviewed would not be willing to pay for these services in their car through a subscription.
Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model"
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model"
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
McKinsey & Company. (September 22, 2014). Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model" [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
McKinsey & Company. "Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model"." Chart. September 22, 2014. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
McKinsey & Company. (2014). Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model". Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
McKinsey & Company. "Percentage of New Car Buyers Who (Strongly) Agree with The Statement: "I Am Willing to Pay for Connected Services in My Car in a Subscription-based Model"." Statista, Statista Inc., 22 Sep 2014, https://www.statista.com/statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
McKinsey & Company, Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model" Statista, https://www.statista.com/statistics/680037/willingness-to-pay-car-related-connected-services-subscription/ (last visited March 17, 2025)
Percentage of new car buyers who (strongly) agree with the statement: "I am willing to pay for connected services in my car in a subscription-based model" [Graph], McKinsey & Company, September 22, 2014. [Online]. Available: https://www.statista.com/statistics/680037/willingness-to-pay-car-related-connected-services-subscription/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.