Share of social media users in Norway 2019, by age group and usage frequency

As of 2018, the majority of Norwegian internet users were on social media daily or almost daily, regardless of age. The largest share of daily social media users was between 25 and 34 years of age, amounting to 92 percent. All of the respondents in this age group used social media at least week once a week. Facebook was the most popular social media platform among both men and women in Norway in 2019: nearly 80 percent of men and just under 90 percent of women in the country reported to be Facebook users. The second social media app in the ranking was Snapchat, with over half of the men and over 70 percent of the women using it.

Quitting social media? 

     Despite being very popular, Facebook was the network which the largest share of Norwegians had considered quitting , according to a survey conducted in the third quarter of 2019. In detail, over ten percent of the respondents did not want to use Facebook anymore. Three percent of Norwegian women considered quitting Instagram and Snapchat. One percent of men had thought of leaving Snapchat, as well.

 Social media worldwide 

     The worldwide figures were similar in the evaluated period. Facebook was the social media which was most commonly considered quitting, by nearly one third of the respondents globally. Instagram followed in the ranking, with 12 percent of people having considered quitting. Nine percent had considered quitting Snapchat in 2019.