Ad time on broadcast TV in the U.S. 2006-2016

Published by
Michele Majidi,
Jan 5, 2023
The statistic shows advertising time per primetime hour on broadcast TV in the United States from the fourth quarter of 2006 to fourth quarter of 2016. In the last measured period, there were 693 seconds (or 11 minutes and 33 seconds) of advertising in every hour during primetime on broadcast TV in the United States.

Advertising time per primetime hour on broadcast TV in the United States from 4th quarter 2006 to 4th quarter 2016 (in seconds)

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Release date

February 2017

Region

United States

Survey time period

Q4 2006 to Q4 2016

Supplementary notes

Figures were recalculated into seconds.

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Overview

6

Leading advertisers

5

Online and connected TV

7

Free ad-supported streaming TV (FAST)

5

Consumer attitudes

8

Further related statistics

1

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Topics

Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
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