Young consumers were more likely to make impulse purchases, as revealed in a survey conducted in August 2023. Over 29 percent of respondents in their twenties stated that they would make purchases on impulse without a plan. In contrast, the share was 20 percent lower among consumers aged 70 to 74 years.
Share of consumers making impulse purchases in Japan as of August 2023, by age group
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Share of consumers making impulse purchases in Japan as of August 2023, by age group
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Figures represent the share of respondents who fully or mainly agreed to the following statement:
"Rather than making purchases with a plan, I often buy on impulse."
Sample size of age groups: 20 to 29 years: n=283 30 to 39 years: n=378 40 to 49 years: n=533 50 to 59 years: n=514 60 to 69 years: n=616 70 to 74 years: n=226
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NLI Research Institute. (March 7, 2024). Share of consumers making impulse purchases in Japan as of August 2023, by age group [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/
NLI Research Institute. "Share of consumers making impulse purchases in Japan as of August 2023, by age group." Chart. March 7, 2024. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/
NLI Research Institute. (2024). Share of consumers making impulse purchases in Japan as of August 2023, by age group. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/
NLI Research Institute. "Share of Consumers Making Impulse Purchases in Japan as of August 2023, by Age Group." Statista, Statista Inc., 7 Mar 2024, https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/
NLI Research Institute, Share of consumers making impulse purchases in Japan as of August 2023, by age group Statista, https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/ (last visited February 12, 2025)
Share of consumers making impulse purchases in Japan as of August 2023, by age group [Graph], NLI Research Institute, March 7, 2024. [Online]. Available: https://www.statista.com/statistics/1452829/japan-impulse-buying-behavior-by-age/
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