Social media content creator influence on product purchases 2016, by category

Published by Statista Research Department, Nov 1, 2016
This statistic shows the share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016. During the survey, 30 percent of responding Canadians said they were influenced to buy cosmetics by the content creators they followed.

Share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016

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Source

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Release date

November 2016

Region

Canada

Survey time period

September 2016

Number of respondents

1,285 respondents

Age group

15-34 years

Special properties

English-speaking Canadians

Method of interview

Online survey

Supplementary notes

Question: Of the content creators you follow, which product categories have they ever influenced you to consider purchasing?

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Benchmarks

4

Demographics

5

Spotlight: Gen Z on social media

7

Usage

8

Facebook

7

TikTok

6

Instagram

5

Other major social media platforms

8

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