Importance of video advertising in the U.S. 2016, by screen

Published by
Michele Majidi,
Jan 6, 2023
The statistic shows information on the importance of various screen types in video everywhere advertising according to media planners in the United States as of August 2016. During a survey, 73 percent of responding agency planners employed at full-service, media services and digital ad agencies stated that TV advertising was important for their campaigns; 58 percent projected that TV would be important three years on.

Importance of various screen types in video everywhere advertising in the United States in 2016 and 2019

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Release date

February 2017

Region

United States

Survey time period

July 19 to August 3, 2016

Number of respondents

336 agency planners employed at full-service, media services and digital ad agencies

Method of interview

Online survey

Supplementary notes

* Forecast.

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