Reason for including DOOH in media plans in the U.S. 2016

Published by
J. G. Navarro,
Mar 14, 2023
The statistic shows reasons for including digital place-based (DPB) media and digital out-of-home (DOOH) media in media plans in the United States as of August 2016. During a survey, 46 percent of responding agency planners employed at full-service, media services and digital ad agencies stated they used DPB and DOOH media to reach specific audiences.

Reasons for including digital place-based (DPB) media and digital out-of-home (DOOH) media in media plans in the United States as of August 2016

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Release date

February 2017

Region

United States

Survey time period

July 19 to August 3, 2016

Number of respondents

336 agency planners employed at full-service, media services and digital ad agencies

Method of interview

Online survey

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