Leading trust issues in advertising in the U.S. 2021

Published by Statista Research Department, Jan 5, 2023
As of February 2021, concerns over brand safety were the top trust-related issue that would lead to downgrading or pausing an ad partner in the United States, named by 44 percent of responding advertisers. Ad fraud and unchecked harmful content environment followed, mentioned by 40 percent and 39 percent of respondents, respectively.

Trust-related issues that would lead to downgrading or pausing an ad partner in the United States as of February 2021

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Release date

September 2021

Region

United States

Survey time period

February 2021

Special properties

among 250 advertisers (34 percent marketer, 66 percent agency)

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Statistics on " Digital advertising in the United States "

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Global overview

6

U.S. overview

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Formats

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Marketer insights

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Consumer attitudes

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Further related statistics

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Topics

Advertising agencies in the U.S.Advertising in the United StatesAdvertising worldwideDigital advertising in the U.S.Advertising in Canada
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