Industry ranking - simplicity 2016

Leading industries worldwide in 2016, by simplicity

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Source

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Release date

February 2017

Region

Worldwide

Survey time period

July 2016

Number of respondents

base: 14,044 consumers from nine countries

Method of interview

Online survey

Supplementary notes

The source provides the following information about methodology: "The Brand Simplicity Score was calculated with the following inputs:
the simplicity and complexity of the brands products, services, communications and interactions in relation to its industry peers;
how consistently the brands’ experiences and communications are rated;
how aligned non-user and user perceptions are (privileging aligned perceptions);
and The Simplicity Score for the brands’ industries or categories."

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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