Facebook user reach in Norway Q4 2023, by age group and gender

According to a survey of users in Norway, as of the fourth quarter of 2023, 93 percent of women aged 40 to 49 were using Facebook. Furthermore, among Norwegian online users aged 60 years and older, 76 percent of men and 62 percent of women were using the social network. Regarding usage frequency, most of the Facebook users in Norway engaged with the platform daily as of the fourth quarter of 2022. Approximately 11 percent used it weekly and even fewer used it monthly or less often.

Meta products in Norway

Facebook was the social network with the biggest market share in Norway, accounting for roughly 66 percent of the online market as of September 2023. Meta-owned photo and video platform Instagram ranked third with almost 12 percent of the social media market share. As of January 2024, Facebook Messenger had a significant reach in Norway, with approximately 52 percent of internet users in the country engaging with the platform. In comparison, messaging app WhatsApp is projected to see its user count decrease between 2020 and 2026, going from over 830 thousand users to approximately 760 thousand users.

Social networks in the Nordics

As of the beginning of 2024, Norway had the highest rate of active social media users among Nordic countries, with 81.7 percent of the digital population using social media. Finland followed closely with an active social media usage rate of 80.4 percent. Overall, Northern Europe had the highest social network penetration rate worldwide as of January 2024, with 81.7 percent of its population using social media.