U.S. preferred social media platform to watch live content 2021
According to a survey of internet users in the United States, as of November 2021, YouTube was the preferred social media platform for live streaming content, with 52 percent of respondents reporting to use the popular video platform to watch this type of content. Facebook ranked second, with almost 43 percent of respondents indicating the social media market leader as their favorite platform to watch live content. Only approximately seven percent of U.S. online users reported watching live content on the gaming-focused video platform Twitch during the examined period.
