Consumer trust in brand advertising in the United Kingdom (UK) 2016, by source

Published by Statista Research Department, Mar 13, 2023
This statistic shows the results of a survey on the sources consumers relied on to identify the best brands in the United Kingdom (UK) in 2016. The survey found that 46 percent of UK respondents stated to trust analyst or expert reviews when looking for the best brands, whereas 11 percent relied on TV advertising.

What sources do you use to identify the best brands?*

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Sources

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Release date

January 2017

Region

United Kingdom

Survey time period

2016**

Number of respondents

2,000***

Age group

18-65 years

Supplementary notes

* The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
** The source does not specify the date of the survey.
*** Refers to UK and US consumers. Number of UK respondents not specified.

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