The graph shows the obstacles marketers encountered while attempting to implement a personalization strategy as of November 2016. During a global survey, 62 percent of responding marketers stated that creating compelling offers and content was their biggest obstacle.
What are your biggest obstacles to moving beyond segmentation to true 1-to-1?
The source defines personalization as "[t]he ability to interact with each individual,
at any moment, across all touch points, based on everything known about them."
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Monetate. (November 15, 2016). What are your biggest obstacles to moving beyond segmentation to true 1-to-1? [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/678013/obstacles-personalization-marketing/
Monetate. "What are your biggest obstacles to moving beyond segmentation to true 1-to-1?." Chart. November 15, 2016. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/678013/obstacles-personalization-marketing/
Monetate. (2016). What are your biggest obstacles to moving beyond segmentation to true 1-to-1?. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/678013/obstacles-personalization-marketing/
Monetate. "What Are Your Biggest Obstacles to Moving beyond Segmentation to True 1-to-1?." Statista, Statista Inc., 15 Nov 2016, https://www.statista.com/statistics/678013/obstacles-personalization-marketing/
Monetate, What are your biggest obstacles to moving beyond segmentation to true 1-to-1? Statista, https://www.statista.com/statistics/678013/obstacles-personalization-marketing/ (last visited December 24, 2024)
What are your biggest obstacles to moving beyond segmentation to true 1-to-1? [Graph], Monetate, November 15, 2016. [Online]. Available: https://www.statista.com/statistics/678013/obstacles-personalization-marketing/
